Vels University MBA in
Digital Marketing

2-year degree · Full-time · On campus

Build your business understanding and digital marketing skills through a two-year, full-time MBA awarded by Vels University.

All classes are held offline at the Vels University campus, Thiruvanmiyur, Chennai. Digital Scholar is the training partner for specialized digital marketing sessions.

mba in digital marketing
Duration2 yearsStudy formatFull-timeClassesOffline onlyCampusThiruvanmiyur

What is an MBA in Digital Marketing?

Business meets digital

An MBA in Digital Marketing combines business management with digital strategy, SEO, paid advertising, social media, content and analytics.

A university degree, with practical training

Vels University awards the MBA. Digital Scholar is the training partner for specialized digital marketing sessions within the university program.

Who is this program for?

Graduates and professionals interested in business and digital marketing who meet the university’s admission requirements and can commit to full-time campus study.

Two years. Fully on campus.

Attend full-time, offline classes at the Vels University campus, Thiruvanmiyur, Chennai. The program follows the university’s curriculum, academic schedule and assessments.

Who Awards the MBA Degree?

The MBA degree is awarded by Vels University (VISTAS). Digital Scholar serves as the training partner. All classes for this program are held offline at the Vels University campus in Thiruvanmiyur, Chennai.

How do Vels University and Digital Scholar work together?

What does the MBA curriculum cover?

The course brings together business management and specialized digital marketing training. Key learning areas include website strategy, SEO, paid advertising, content, social media, analytics and marketing automation. Ask admissions for the current university-approved syllabus and subject structure.

Website strategy and SEO: Explore how websites support business goals, how search engines discover content, and how keyword research and website analysis inform a digital marketing plan.

Analytics, AI and marketing automation: Develop an understanding of campaign measurement, customer journeys, automation workflows and the use of AI tools in marketing tasks.

Paid advertising, content and social media: Learn how to plan campaigns, select audiences, develop messaging and assess performance across digital channels. Practical sessions connect campaign decisions with business objectives.

Who can apply for this MBA?

Academic eligibility

Applicants must hold a bachelor’s degree and meet Vels University’s academic eligibility criteria for the MBA in Digital Marketing.

Entrance examinations

CAT/MAT requirements apply as prescribed by Vels University. Ask admissions about the accepted examination, required scores and documents for the current intake.

University selection

Submit your application, academic records and required entrance-exam scores. Complete the selection steps communicated by Vels University, which makes the final admission decision.

Where can these skills take you?

An MBA in Digital Marketing can support career paths in performance marketing, SEO, content strategy, social media, marketing analytics and brand management. The role you pursue depends on your skills, prior experience, portfolio and an employer’s requirements.

Potential roles include SEO specialist, digital marketing executive, paid media specialist, content strategist, social media specialist and marketing analyst. With relevant experience, graduates may progress into campaign management and marketing leadership.

These skills are relevant across agencies, e-commerce, technology, consumer brands and other organizations that use digital channels. Employment, job level and compensation depend on individual performance and the hiring market.

How does practical learning work?

Connect concepts to decisions

Digital Scholar’s practical sessions connect management concepts with digital marketing tasks and the reasoning behind a campaign.

Plan with a purpose

Learning activities can explore an audience, define campaign objectives, develop a content plan and identify suitable digital channels.

Measure and explain

Campaign analysis helps students interpret results, identify improvements and present recommendations that connect marketing activity with business objectives.

Follow the approved curriculum

Internships, projects and assessments follow Vels University’s approved curriculum. Request the current syllabus to confirm the requirements for your intake.

Choosing an MBA in Digital Marketing

Where are classes held?

Your path to the MBA

Enquire and review the program: Request the Vels University MBA in Digital Marketing program information. Confirm that you can attend two years of full-time, offline classes at the Thiruvanmiyur campus.

Prepare your documents: Gather your academic records, degree documents and the supporting documents requested by Vels University. Follow the admissions team’s current document checklist.

Meet entrance-exam requirements: Submit the required entrance-exam scores in accordance with Vels University’s CAT/MAT requirements for the current intake. Confirm the accepted examination and score criteria with admissions.

Complete the selection process: Follow the application and selection steps communicated by Vels University, including any interview or document verification required by the university.

Confirm enrolment and attend campus: Once admitted, complete the university’s enrolment formalities and obtain the class schedule. All MBA classes are held offline at the Vels University campus in Thiruvanmiyur, Chennai.

Your questions, answered.

Who awards the Vels University MBA in Digital Marketing degree?

Vels University awards the MBA degree. Digital Scholar is the training partner for the specialized digital marketing sessions.

All classes are held at the Vels University campus in Thiruvanmiyur, Chennai. Students attend this campus for the full-time program.

The MBA in Digital Marketing is a two-year, full-time, offline program. Classes take place at Vels University’s Thiruvanmiyur campus.

Digital Scholar is the training partner. Its trainers deliver specialized digital marketing sessions at the Vels University campus, alongside the university’s management curriculum.

No. This MBA is offered only as a two-year, full-time, offline program at the Vels University campus in Thiruvanmiyur, Chennai.

Applicants must hold a bachelor’s degree and meet Vels University’s academic and entrance-exam requirements. CAT/MAT requirements apply as prescribed by the university. Contact admissions for the accepted examination and required scores for the current intake.

The program combines management studies with digital marketing topics such as SEO, paid advertising, social media, content strategy, analytics and marketing automation. Digital Scholar provides specialized training; consult admissions for the current university-approved syllabus.

Submit an enquiry for program information or apply through the Vels University admissions process. Prepare your academic records and required entrance-exam scores, then follow the university’s selection and enrolment instructions.

Internship requirements depend on Vels University’s approved curriculum for your intake. Request the current syllabus from admissions to confirm whether an internship is included and how it is assessed.

Explore your MBA at Vels University

Request current information about the two-year, full-time MBA in Digital Marketing. All classes are held offline at the Vels University campus, Thiruvanmiyur, Chennai.

  • Curriculum and subject structure
  • Eligibility and entrance-exam requirements
  • Campus details and class schedule

MBA awarded by Vels University.
Digital Scholar is the training partner.

MBA Program Enquiry